Hormel Health Labs Debuts a New Coffee Drink for People with Dysphagia

Hormel Health Labs Thick & Easy Coffee Sticks

New Thick & Easy® Coffee Sticks bring great tasting coffee to those with swallowing difficulties

Hormel Health Labs, a leader in health and nutrition products and part of the Hormel Foods Corporation (NYSE:HRL) family of companies, has introduced new and improved Thick & Easy® Coffee Sticks, bringing the simple pleasure of drinking a cup of coffee to those on a dysphagia diet. Dysphagia is the medical term used to describe difficulty swallowing, and affects millions of people, including 1 in 25 adults. Dysphagia can occur in any age group but is most common in adults. Hormel Health Labs has long been a leader in creating nutritional, great-tasting products for those with special nutritional needs. Thick & Easy® Coffee Sticks are the latest in a line of more than 250 products specifically designed for those who have difficulty swallowing.

“Grabbing a cup of coffee with friends or enjoying it as you start your day is a ritual that people take for granted”, said Tim Garry, director of marketing for Hormel Health Labs. “There are many disruptions to the lives of those challenged by dysphagia. The taste of a good cup of coffee should not be one of them. These new and improved Thick & Easy®Coffee Sticks bring those with difficulty swallowing the comfort, togetherness and stability that a cup of coffee represents.”

Thick & Easy® Coffee Sticks are the newest addition to the line of Thick and Easy® hot drink mixes. The coffee sticks introduce an improved swallowing agent thickened with xanthan gum to traditional products thickened with starches, which can be more problematic. The product is also decaffeinated to help individuals avoid dehydration.

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