One of the biggest protein companies in the world is putting its muscle behind helping the 15 million people in America who are suffering from cancer. Hormel Foods saw an opportunity to improve the lives of cancer sufferers and leapt into actions.
Hormel Vital Cuisine resulted from the efforts and support of team members across the Hormel Foods organization. The tremendous support of the Vital mission should come as no surprise, because caring about people is one of our core beliefs.
Chet Rao and Don Kremin from Hormel Health Labs join Lunch Break and discuss how the company has joined several of the world’s top cancer institutions to develop meals and shakes to meet the nutritional needs and tastes of cancer patients.
There are 18 million cancer patients going through therapy right now, and that number increases by 2 million or so annually. After combating illness, the biggest challenge they face is nutrition. So Hormel Foods decided to do something about it, and found itself inventing a new customer segment.