Hormel Health Labs Introduces Healthy Shot® A Revolutionary High Protein Beverage

Savannah, Georgia
January 7, 2010

Hormel Health Labs (HHL) is introducing a high protein beverage targeted for individuals who require additional protein in their daily diets. Healthy Shot® is an extraordinary new high protein beverage that will re-vitalize the protein category. Healthy Shot® is fruit flavored, clear, clean, and refreshing. After all, nutritional food should taste amazing.

Healthy Shot® High Protein beverage delivers
12 grams of protein per serving and is available in 2 flavors, peach and tropical
Available in a single serve bottle or multi-dose (8 servings) bottle

Healthy Shot®Double Protein beverage delivers
24 grams of protein per serving and is available in peach flavor
Available in a single serve bottle or multi-dose (8 servings) bottle

Extraordinary Features:

  • Transparent, clear beverage; clean, refreshing, not heavy.
  • Two delicious fruit flavors
  • Two protein concentrations to choose from:  High Protein 12g per serving and Double Protein 24g per serving
  • All essential and non-essential amino acids delivering a PDCAAS of 1.0
  • Volume dense-Just 2.5 oz (one shot)
  • Shelf stable
  • Gluten and lactose free
  • Vitamin fortified
  • Portion control or multi dose bottle with graduated dispensing scale
  • Recyclable PET bottle, cap, and label

Protein supplementation is very important with healthcare institutions. Health care patients can exhibit poor appetites. This is when nutritional supplements are used.  Serving large volumes of creamy nutritional drinks between meals or as a snack may create unwanted early satiety, which can interfere with meal consumption. In addition, when drinks are not fully consumed, the patient does not receive the full benefit.

This creates the need for a protein dense, low volume, and easily consumed beverage.

Recognizing the many issues and problems with current nutritional beverage, Hormel Health Labs developed Healthy Shot® High Protein beverages. Due to the small serving size and refreshing flavor, it does not create unwanted early satiety, that full feeling.

Protein is an essential nutrient and makes up approximately 15% of the body’s weight. It is a critical component in every cell of our body.  Protein helps build and repair muscle and tissues. It repairs healthy bones, muscles, cartilage, skin, blood, and other body chemistry. Protein is the building block of our bodies.  It assists in recovery from physical stress and is required to maintain good physical health.

5 Good Reasons to increase protein intake

  • Builds and protects muscle mass
  • Helps to manage involuntary weight loss
  • Increases calorie intake
  • Promotes wound healing
  • Assists in recovery from surgery or infection.

“Healthy Shot® high protein beverage is the result of years of research and development and much market research at Hormel Health Labs.  The mission of Hormel Health Labs is to create, manufacture, and market scientifically advanced health care nutritional products with a focus on flavor.  There is no excuse for a nutritional food not to taste good.  Healthy Shot™ is the first in a line of “Health and Wellness” products that Hormel Health Labs will be introducing to the market.   It is an innovation and it tastes great” says John Rowland, Director of Marketing, Hormel Health Labs. 

Hormel Health Labs is the specialized healthcare food service arm of Diamond Crystal Sales, LLC, a wholly owned subsidiary of Hormel Foods Corporation.   Diamond Crystal Sales, Savannah, Georgia, has been a leader in commercial foodservice for over 100 years.